The campaign that won the account was the backbone of our communications for our long standing relationship with BD and it's flagship brand Purewick. Our approach was to break out of the blue and white sameness of the category, the tragedy and fear of most communications, and humanize the messaging.
We built on the insight that conditions like urinary incontinence do not only affect ones own life, but also that of our loved ones. And by bringing this to the forefront, we are able to leverage a message of optimism as we look to inform the benefits of our product.
Through our awareness, engagement and conversion strategy we have doubled the PureWick revenue for the last few years.
SEE BELOW THE CASE STUDY OF AN ON-GOING CAMPAIGN
