Person with light blue ripped jeans and pink slip-on shoes reclining in a car, holding a Carl's Jr. cup with a red straw.
VERTICALS

Industry Level Solutions

Audiences don't connect through demographics. They connect through shared behavior.
That's the thread that runs through work that travels.

Smiling woman wearing helmet and gloves climbing a rope net in a forest adventure course.

travel

Putting heads in beds, generating increased visitation or flight bookings, it is all about the journey.
Brand Strategy
Global reach
Campaign
View vertical
Group of six young adults smiling and walking barefoot on a beach while holding drinks and food bags during sunset.

RESTAURANTS

Repeatable systems for global brands that need great ideas to travel across oceans and borders
Creative Direction
Global
Fractional ECD
View vertical
Man with curly blond hair sitting at a table, holding a yellow phone to his ear, with logos for Fútbol Mode powered by Sprint and Effie visible.

EXPERIENCES

Integrated user experiences that break the 6-second attention span
Campaign strategy
U.S.
Launch
View vertical
Group of young adults laughing outdoors with 'Are you the band?' text and two bottles of Ron Flor de Caña rum at bottom right.

BEVERAGES AND CPG

National and International resonance by finding the behavior and then the story
Brand Strategy
United States
Campaign
View vertical
PROJECTS

Select brands and campaigns

National, Regional and Global campaigns that moved hearts and markets

Tattooed young woman singing into a microphone and a man playing guitar with a drummer in background, overlay text #AlwaysOriginal and KFC logo.

one brand. one voice.
one system.

KFC: 40+ Countries and territories, multiple languages and dialects, one brand story
Brand Strategy
Latin America
Campaign
View project
Smiling woman wearing an apron shaping clay on a pottery wheel in a wooden workshop with the Audible logo and text 'an Amazon company' in the lower right corner.

AUDIO aS AN IMMERSIVE EXPERIENCE

AUDIBLE: 35% growth in listener subscriptions by using storytelling to create meaningful connections
Creative Direction
Global
Fractional ECD
View project
Man in a gray hoodie sitting on a couch holding two Subway sandwiches, one unwrapped and one wrapped.

CRAWL. WALK. RUN.

Subway: Maximizing speed to market and results for a neglected audience
Campaign
United States
Innovation
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Man snorkeling underwater in clear blue water with the text 'Make It Happen' overlaid, promoting Copa Airlines and San Blas, Panama.

a concept that can evolve

Copa Airlines: Amplifying a presence when it is needed most with ideas that can change and mindsets change
Brand Strategy
United States
Campaign
View project
Smiling couple lying on cushions at the beach with an AMEX logo in the corner.

rewarding travel with no travel?

American Express: Identifying new spending opportunities and generating new emotional paths to purchase
Brand Strategy
Latin America
Campaign
View project
Silhouette of a soccer player kicking a ball with blue and red splash background and #SUBELAMAREA text overlay.

CREATING A WORLDWIDE ANTHEM

Copa Airlines: Ruben Blades led the rising tide of fans to the Soccer World Cup with a song that echoed in Russia
Brand positioning
Global
Strategy
View project

Ready to elevate your brand

Transform your creative vision with strategic leadership that breaks through market barriers and drives innovation.

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