point of view

MUSINGS OF A
[M]AD MAN

Articles, conversations, philosophy and ideas on advertising and how great teams work.

WHAT IS A GOOD IDEA WORTH?

Being able to do the work is not the same as being positioned to do the best work. In-house, network, or independent: none of the three models has a clean answer for who pays for the thinking, or whether creative judgment holds real authority at the table.

FLUID CREATIVITY: IS THIS YOUR SUPERPOWER?

What cross-functional teams need to succeed: when disciplines stop defending territory and start learning from each other.

TO AI OR NOT TO AI. THAT IS NOT THE QUESTION.

When looking at AI output, the tools are genuinely magic. And the temptation is to think one person can now be the whole orchestra, which may be true in certain cases. Finding your own answer starts with understanding the process, the skills it actually needs, and who provides them, not a headcount.

ELEVATE AND INSPIRE

A designer learned to stop holding back opinions and became a leader. The talent was always there. The difference was the environment he began working in.

STONE SOUP

What the best creative campaigns have in common: shared ownership from the start, not credit battles at the end.

TALKING ABOUT SOCRATES

Socrates knew he knew nothing. That openness kept him sharp. It's the same principle that keeps creative teams on a path of sharing and growth.

ONLY IRON SHARPENS IRON

Hiring people who might know more than you on a certain subject is not a threat. It is the entire point. Sharp people make you sharper.

Ready to Get Unstuck?

Let's craft breakthrough campaigns that resonate across global markets and drive meaningful brand connections

Let's Connect Explore Services