CREATIVITY THAT SCALES

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by crafting compelling narratives through digital innovation and multichannel campaigns.

Hands-on creativity for projects big and small
built for resonance across audiences, markets and borders.

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Experience across QSR, Travel, CPG, Retail, HEALTHCARE, Tech,
and more

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35+

GLOBAL BRANDS

REGIONAL BUSINESS SCALE

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SOLUTIONS

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When you need hands-on creative direction without the overhead, I step in as your partner. Each service is built for real problems.

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Three smiling girls lying on a bed with their heads close together, wearing colorful dresses.
Cartoon elderly woman with large glasses holding a broom and standing on a soccer field with her foot on a soccer ball.
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Featured work

Campaigns that resonate and connect with audiences

Smiling woman wearing a helmet and gloves climbs a knotted rope net surrounded by green foliage during an outdoor adventure activity.

TRAVEL BRANDS

Group of six young adults walking barefoot on the beach, smiling and holding drinks and bags, with text overlay 'Enjoy like you mean it' in yellow.

QSR & CASUAL

Person in orange protective gear and goggles sliding down a slope of black volcanic lava rock with dust around, alongside text 'Lava shifted our perspective' and a bottle of Ron Flor de Cana rum with a glass.

CPG & BEVERAGES

Man wearing a colorful camo sweater and ripped jeans standing on top of a yellow taxi in a city street with large yellow text reading ROYCE behind him.

EXPERIENCES

Tattooed young woman singing into a microphone and a man playing guitar with a drummer in background, overlay text #AlwaysOriginal and KFC logo.

KFC

Smiling woman wearing an apron shaping clay on a pottery wheel in a wooden workshop with the Audible logo.

AUDIBLE

Man in a gray hoodie sitting on a couch holding two Subway sandwiches, one unwrapped and one wrapped.

SUBWAY

Man snorkeling underwater in clear blue water with the text Make It Happen overlaid, promoting Copa Airlines and San Blas, Panama.

COPA

Smiling couple lying on cushions at the beach with an AMEX logo in the corner.

AMERICAN EXPRESS

Silhouette of a soccer player kicking a ball with blue and red splash background and #SUBELAMAREA text overlay.

COPA: WORLD CUP

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MUSINGS OF A
[M]AD MAN

Notes on creativity, campaigns, leadership and the Ad Industry.

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Copa Airlines travel promotion showing map with bright destination points, a person standing on snowy mountain in Mendoza Argentina, and a skier jumping with text 'Make It Happen'.

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