Avocados From Mexico challenged my team to increase avocado consumption while growing brand equity. And we seized the opportunity through digital innovation. With a variety of offline-online efforts throughout the years, we blew up the digital barrier in a determined effort to build an authentic connection with the audience.
Although leading with Latinx cultural traits, we looked to create an omnicultural approach fostering relationships across markets. Igniting the power of online platforms and apps allowed us to create longterm relationships assisting the individual with their needs while creating category firsts of AI personalization and customization
FIND BELOW TWO GREAT EXAMPLES FROM A DEEP BODY OF WORK
VIDEO CASE STUDY SELMA AVOCADO
VIDEO CASE STUDY THALIA
