Born in California, I have had the privilege of living across the USA, Venezuela, and Europe, cultivating a global perspective. This international mindset has enabled me to acquire extensive experience with multi-national clients in a wide range of media.
I have built and led both mass and multicultural creative teams across several key geographies, including NYC, Dallas, Los Angeles, Houston, and Miami. During my career, I have collaborated with renowned agencies such as Leo Burnett, TBWA/Chiat/Day, Square One, Idea, LNC, M8, and Dentsu.
My most recent client experience includes American Express, Visit Florida, Saab Miller, Olive Garden, Sprint, Copa Airlines, Kingsford, Avocados From Mexico, 7Eleven, Marriott, Subway, Hertz, FC, and Carl’s Jr.
I strive daily to inspire my teams to craft campaigns with a media-agnostic approach, seamlessly integrating offline and online elements. While my creativity is performance-driven and has garnered numerous awards, my greatest pride lies in the teams I've nurtured, the lasting relationships I've formed, and the significant business results achieved for my clients.
EXPERIENCE
DENTSU | Miami, Florida
SVP Executive Creative Director
Clients included AMERICAN EXPRESS, 7ELEVEN, OLIVE GARDEN, FLOOR&DECOR, PUREWICK, KINGSFORD, AUDIBLE, CKE-CARL’S JR. , JACK IN THE BOX, MARIOTT, PRIMO WATER, CARTERS AND SUBWAY.
M8 | Miami, Florida
Chief Creative Officer
Clients included SPRINT, MARIOTT (STARWOOD), MILLER LITE, HERTZ, GENERAL MILLS, SONY, MGD, M64, CHEERIOS, TIFFANY, KEISER, VALLARTA, KFC and COPA AIRLINES.
LNC | Houston, Texas
Digital Creative Director
Clients included WALMART, VERIZON, HULU and SAMSUNG
IDEA | Houston, Texas
Digital Creative Director
Clients included MICROSOFT, SONY, ADECCO and HEWLETT-PACKARD
ADDITIONAL EXPERIENCE:
CHIAT DAY / TRUE | Los Angeles, CA
ACKERMAN MCQUEEN | OKC, OK
SQUARE ONE | LUCERO BENZ | Dallas, TX
ORNELAS & ASSOCIATES | Dallas , TX
ARNELL GROUP | New York, NY
LEO BURNETT | Caracas, VE