Joaquin Lira
Born in California, I have had the privilege of living in various parts of the USA, Latin America, and Europe, thus cultivating a global perspective and extensive experience with multi-national clients in a wide range of media.
Building and leading media agnostic, culturally fluent teams across domestic and international markets for up to 40 countries has been my bread and butter. I have worked at and collaborated with top agencies such as Leo Burnett, Arnell Group, TBWA/Chiat/Day, DDB, Publicis and Dentsu (M8, iProspect, McGarry Bowen, Merkle and Carat)
My most recent client experience includes American Express, Audible, Visit Florida, SAB Miller, Olive Garden, Sprint, Copa Airlines, Kingsford, Avocados From Mexico, 7Eleven, Subway, Hertz, KFC, and Carl’s Jr.
I strive daily to inspire my teams to craft campaigns with a media-agnostic approach, seamlessly integrating offline and online elements. While my creativity is performance-driven and has garnered numerous awards, my greatest pride lies in the teams I've nurtured, the lasting relationships I've formed, and the significant business results achieved for my clients.
EXPERIENCE
DENTSU | Miami, Florida
SVP Executive Creative Director
Clients included AMERICAN EXPRESS, 7ELEVEN, OLIVE GARDEN, WALMART, FLOOR&DECOR, PUREWICK, KINGSFORD, AUDIBLE, CKE-CARL’S JR. , JACK IN THE BOX, MARIOTT, PRIMO WATER, CARTERS AND SUBWAY.
M8 | Miami, Florida
Chief Creative Officer
Clients included SPRINT, STARWOOD HOTELS, MILLER LITE, HERTZ, GENERAL MILLS, SONY, MGD, M64, CHEERIOS, TIFFANY, KEISER, VALLARTA, KFC and COPA AIRLINES.
LNC | Houston, Texas
Digital Creative Director
Clients included WALMART, VERIZON, HULU and SAMSUNG
IDEA | Houston, Texas
Digital Creative Director
Clients included MICROSOFT, SONY, ADECCO and HEWLETT-PACKARD
ADDITIONAL EXPERIENCE:
TBWA/CHIAT/DAY | Los Angeles, CA
ACKERMAN MCQUEEN | OKC, OK
SQUARE ONE | LUCERO BENZ | Dallas, TX
ORNELAS & ASSOCIATES | Dallas , TX
ARNELL GROUP | New York, NY
LEO BURNETT | Caracas, VE