As Chief Creative Officer at M8 and then continuing with the client at Dentsu, I had the opportunity to put into practice many of the learnings from throughout my career, building and nourishing an international cross-functional team of copywriters, art directors, animators, editors, social media strategists, content editors, photographers and producers.
A deep interaction with our strategy, accounts, media and development teams allowed us to provide a true 360 media agnostic approach to creativity, Fluid Creative.
This approach allowed us to build off of our ample travel experience with brands such as Jet Blue, Mariott|Starwood and Hertz to grow the Copa business in the United States and across the region.
BELOW IS BUT A SAMPLE OF THE OCEAN OF WORK WE GENERATED FOR COPA AIRLINES WITH MEASURABLE SUCCESS YEAR OVER YEAR
Sube La Marea | Raise The Tide | Soccer World Cup
Post Covid campaign refresh
Stopover | Part of ongoing co-op efforts with Panama Tourism and many local business
Barbados | Destination specific promo
