Joaquin Lira | SVP Executive Creative Director | Dentsu
In the bilingual-bicultural world of the US Latinx, words and expressions slip out of our mouths without even noticing. My amazing creative team on the account composed Mathias Blacevic CD, Pablo Soria ACD and Pablo Albella AD was able to find just the right word, the right expression and the best talent to convey it. The beautiful simplicity of this spot is it's effectiveness in introducing the launch of a new product.
This spot has the added benefit of being able to reach not only a Latinx audience at heart, but also be effective for a broader audience that gets it. It embodies how a specific audience insight can feed an omnicultural approach.
