As the SVP Executive Creative Director at dentsu, I had the privilege of not only leading my core brands but also consulting with other teams to ensure a culturally fluent approach in servicing our clients.
One of our most gratifying achievements was for Audible. We developed a multicultural strategy that leveraged unique audience traits and insights, aligning seamlessly with the client’s positioning. This strategy was supported by custom creative that resonated with the Latinx community.
This approach allowed us to create content that integrated smoothly with the broader campaign while maintaining its unique elements. By collaborating closely with the wider dentsu team, we were able to meet all the client’s needs within our network, maximizing impact, resources, and revenue.
