Joaquin Lira | SVP Executive Creative Director | Dentsu
As you may probably know Peyton Manning is a staple in the Subway universe. And contrary to most instincts, he is actually strategically relevant for the Latinx audience. But we have one key challenge, he does not speak Spanish. Yet with his natural humor, enthusiasm and willingness to play along, we were able to support all the campaigns with fun Manning work.
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