As the SVP Executive Creative Director at dentsu, it was very gratifying what we were able to achieve for Kingsford, where we were able to put in to practice Dentsu Creative’s key principles of radical collaboration, boundless creativity, specialist craft and intelligent scale. Getting all teams involved early on to be able to effect strategy overall and generate an Omnicultural Creative campaign with crossover executions.
This allowed us to keep all the client’s needs within our network while maximizing impact, resources and revenue.
