Joaquin Lira | SVP Executive Creative Director | Dentsu
At Dentsu, we had the challenging task of helping our client Subway take full advantage of the underserved Latinx audience within the QSR world.
Against natural instincts, it is an audience that has been rather neglected in this sector, yet represents an important area of growth, especially when looking to future-proof any brand, and especially Subway.
Working seamlessly with all the internal teams that managed the account, we were able to generate a synchronized strategy, creative and executional approach helping the client evolve in a crawl, walk run growth strategy for the US Latinx audience. ,Throughout the years this ranged from leveraging existing footage to full custom creative and production.
