GLOBAL + OMNICULTURAL + MULTILINGUAL
Multinational campaigns, record engagement and reaching beyond client goals. From reconnecting post-covid, designing online digital experiences, building and maintaining international sites to generating first of a kind apps.
Multinational campaigns, record engagement and reaching beyond client goals. From reconnecting post-covid, designing online digital experiences, building and maintaining international sites to generating first of a kind apps.
ROLE
CREATIVE
LEADERSHIP FOR
GLOBAL BRANDS
LEADERSHIP FOR
GLOBAL BRANDS
As a Creative Lead at agencies breaking new creative ground (Leo Burnett, Arnell, Dentsu) I had the opportunity to assemble media agnostic cross-functional teams that allowed us to attack our challenges from a digital first approach that enabled us to create emotionally resonant, useful, effective and omnicultural campaigns with measurable results.
HOTELS
ADAPTING TO
NEW SEARCH
BEHAVIORS
NEW SEARCH
BEHAVIORS
Before AI LLM models came along my teams were already seizing the power of AI to help make key travel information available how and when you wanted it.
Continuously moving forward with users, my teams created and built rich content experiences, voice platforms and digital concierges.
AIRLINES
INNOVATION AT
EVERY STEP
From TV campaigns, outdoor to OLV, a PSA at 30,000 feet and a social media soap opera, we did it all. I encourage my teams to use every tool in the arsenal.
Now every industry has its challenges, but airlines are like the canary in the coal mine.
One of many success stories I about when Covid hit, we had the challenge of keeping an airline top of mind when there was no travel. We then helped pull it out of the brink of destruction, while adapting to brand new mindsets and traveler needs.
And well, we made it happen.
DESTINATIONS
BREAKING
REVENUE
GOALS
The challenge is to always increase visitations and maintain a destination top of mind while driving demand. I have done this through engagement, generating unique, locally sourced travel content and lots of creativity.
This led for destinations to obtain lower CPC rates, organic conversation growth and in the case of Visit Florida:
• 200% OTA revenue growth
• 4.6 billion impressions
• 11% incremental visits.
THE TRAVELERS JOURNEY
By understanding the traveler's journey from inspiration through advocacy and leveraging diverse media touch-points, I developed my team's skills—from editorial and documentary production to personalized CRM and AI experiences. This enabled me to orchestrate comprehensive content creation across ads, broadcast, OLV, websites, social, articles and blogs, providing insider destination travel views. And by generating this conversation with travelers we became the inspiration to book a flight, visit a destination, stay at a select hotel and explore with a guide or in their own vehicle.
