As Chief Creative Officer at M8, I had the opportunity to put into practice many of the learnings from throughout my career, building and nourishing an international cross-functional team of copywriters, art directors, animators, editors, social media strategists, content editors, photographers and producers.
The strength of this team allowed us to bridge regions with a unified voice for KFC. Generating campaign after campaign supported by webinars, playbooks and an asset DAM that included not only content but the implementation of apps, games, promotions and activations with measurable results in fan base and most importantly in brand affinity and traffic to restaurant.
REGIONAL IMPACT CASE STUDY VIDEO
ALWAYS ORIGINAL CASE STUDY VIDEO
CHICK'N SHARE CASE STUDY VIDEO
