Smiling woman shaping clay on a pottery wheel in a wood-paneled workshop.
AMAZON AUDIBLE

AUDIO AS AN
IMMERSIVE EXPERIENCE

Three smartphones displaying Audible app screens, each touched by a different hand: a gloved hand, a black leather-gloved hand, and a tentacle.
Three smartphones displaying Audible audiobooks with different hands interacting: a man's finger, a hand in a white glove, and a purple tentacle.
Three phones displaying Audible apps being tapped by a human hand, a knight's armored gauntlet, and an octopus tentacle.
CHALLENGE

BREAKING
THROUGH
BARRIERS

Audible faced a critical challenge of making digital storytelling feel intimate and personal. The platform needed to transform passive listening into an immersive narrative experience.

Young woman with headphones sitting by a window, holding a smartphone, while a man and two children play outside in a garden.
Man jogging outdoors on a sunny sidewalk with golden retriever on a leash.
ROLE

CREATIVE LEADERSHIP
FOR NARRATIVE TRANSFORMATION

As SVP Executive Creative Director, I led the  Latinx creative, developing a holistic approach to reimagine how listeners connect with audio content. My team crafted a narrative framework that elevated storytelling beyond traditional boundaries.

SOLUTION

CRAFTING IMMERSIVE AUDIO NARRATIVES THAT BREATHE LIFE INTO STORIES

A culturally nuanced campaign that aligned with the tone and voice of the mass campaign yet brought to life through relevant character profiles that represent our audience with insightful ‘slice of life’ executions.

Smiling man in blue workout shirt with a phone on his arm and earbuds, petting a golden retriever outdoors.
Smiling woman with curly hair wearing a beige apron and wireless earbuds in a cozy workshop.
APPROACH

A CAMPAIGN VISUAL JOURNEY

The visual narrative captures the essence of our storytelling approach. Each image represents a moment of connection, illustrating how audio can transcend traditional media boundaries.

We used acombination of cinematic photography, ‘magical realism’ transitions and immersive art direction to showcase the emotional depth of Audible’s storytelling platform.
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RESONANCE

MEASURING THE SUCCESS OF NARRATIVE INNOVATION

The campaign delivered remarkable results:

42% increase in user engagement and
35% growth in new listener subscriptions.

Our approach redefined how digital storytelling can create meaningful connections.
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Hand holding a phone playing the Audible audiobook 'El Murmullo de las Abejas' by Sofía Segovia with colorful flowers blurred in the background.
Smiling woman wearing a helmet and gloves climbs a knotted rope net surrounded by green foliage during an outdoor adventure activity.

TRAVEL BRANDS

Group of six young adults walking barefoot on the beach, smiling and holding drinks and bags, with text overlay 'Enjoy like you mean it' in yellow.

RESTAURANTS

Person in orange protective gear and goggles sliding down a slope of black volcanic lava rock with dust around, alongside text 'Lava shifted our perspective' and a bottle of Ron Flor de Caña rum with a glass.

CPG & BEVERAGES

Man wearing a colorful camo sweater and ripped jeans standing on top of a yellow taxi in a city street with large yellow text reading ROYCE behind him.

EXPERIENCES

Ready to Get Unstuck?

Let's craft breakthrough campaigns that resonate across global markets and drive meaningful brand connections

Let's Connect