GLOBAL + MULTILINGUAL + OMNIRESONANT
Multinational, record engagement results and always reaching beyond client goals. From reconnecting post-covid and building digital experiences, to creating international site systems and first of a kind apps.
CREATIVE LEADERSHIP FOR GLOBAL BRANDS
As the Creative Lead for a team charged with breaking new ground, I assembled media-agnostic cross-functional professionals that allowed us to tackle ever-evolving challenges with a digital-first approach. This enabled us to create emotional, useful, and effective omniresonant campaigns with attributable and measurable results.
ADAPTING TO NEW SEARCH BEHAVIORS
Before LLM models emerged, my teams were already harnessing AI to make key travel information available when and howusers needed it.
Continuously evolving with user needs, we created and built rich content experiences, voice platforms and digital concierges using always the latest and greatest technology has to offer.
INNOVATION
AT EVERY STEP
From TV campaigns and outdoor to OLV, a social media soap opera and even a PSA at 30,000 feet; we did it all. I have always encouraged my teams to use every tool in the arsenal.
Now every industry has its challenges, but airlines are like the canary in the coal mine. One memorable success I can share: when Covid hit, we had the challenge of keeping an airline top of mind when there was no travel. We not only did so, but then helped pull it out of the brink of destruction, while adapting to brand new mindsets and ever changing traveler needs.
And well, we made it happen.
BREAKING
REVENUE
GOALS
Maintain a destination top of mind, drive demand and increase visitations.
This is accomplished through engagement strategies, generating unique, locally sourced travel content and lots of creativity. A disciplined heartbeat allows destinations to obtain lower CPC rates, organic conversation growth and in the case of Visit Florida:
200% OTA revenue growth
4.6 billion impressions
11% incremental visits.
THE TRAVELER'S JOURNEY
Understanding and building upon The Traveler's Journey from inspiration all the way through to advocacy, and utilizing diverse media touchpoints, we constantly developed new skills to meet them where they were—from editorial content and documentary production to personalized CRM and AI experiences.
This enabled us to orchestrate comprehensive content across print ads, outdoor, broadcast, OLV, websites, social, articles and blogs, to inspire through unique insider travel perspectives. By generating conversations with travelers, we created a two-way dialog that became the inspiration for flight bookings, destination visits, select hotel stays, guided or independent exploration and sharing. We became their travel companion throughout the full journey.
Ready to Get Unstuck?
Let's craft breakthrough campaigns that resonate across global markets and drive meaningful brand connections